Levi's 501 Customised &
Tapered - Celebration
Levi Strauss & Co. has been
innovating since the birth of the first pair of jeans on May 20th, 1873.
One day the wife of a local laborer asked Jacob Davis, a tailor and one
of Levi's loyal customers, to make a pair of pants for her husband that
wouldn't fall apart. Jacob came up with the idea to put metal rivets at
points of strain, like pocket corners and the base of the button fly.
Davis collaborated with Levi and soon the first riveted clothing was
made and sold. The first pair of 'jeans' were made from traditonal
denim, a popular choice of fabric for men's workwear, and within a very
short time the jean was a bona fide success.
In 1873, two visionary
immigrants turned denim, thread and a little metal into what has become
the most popular apparel on earth.
Levi's took the original 501
jean and introduced the perfect tapered fit.Wear them true to size, down
sized, or up sized depending on your style. Choose true to size for a
classic fit and tapered at the ankle. Size down for a modern, slim fit
with a low-slung, easy wear feel through the hips and thighs, or size up
for a slouchy, more progressive look. The hand finishing and quality
sundries produces a special pair of jeans that feel like they were made
just for you.
100% cotton denim -
Cutsomised and tapered
Built to last
Classic 501 fit
5 pocket construction
Button fly with branded
Leather 'horses' patch on