Deus Ex Machina Sunny 6
Panel Cap - Moss
Designed and tested at the
Deus House of Simple Pleasures, Camperdown, Sydney.
Deus ex Machina (god from
the machine) roared into Australia’s cultural consciousness in 2006,
with some neatly customised motorcycles and a quaint notion that doing
something is more fun than just owning something. Deus ex Machina is a
step bigger than a brand: it’s a culture.
The Deus philosophy recalls
an era before the various pursuits of fun; motorcycling, surfing,
skateboarding, whatever, were marketed into fundamentalist factions. All
are welcomed under the Deus roof, where there’s simply respect for the
honesty and enjoyment of the machine. Inclusiveness, authenticity,
enthusiasm. It’s a simple and sincere pitch that has winged Deus ex
Machina across the world. Deus ex Machina says simply there’s no ‘right
way’ to do individualism, its all the same juice.
Since opening the doors at
the Camperdown Temple of Enthusiasm Deus has spread its own flavour of
internally combustible postmodernism around the globe. The way forward
is one down, four up.